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Director of Product Management & Builder

Building high-impact products from customer pain to global scale.

I am a customer-obsessed product leader and 2x founder with 12+ years driving 0-to-1 innovation and scaling international platforms to tens of millions of users across B2B SaaS, Marketplaces, Fintech, and AI.

MIT Sloan MBA 60M+ MAU Scaled Unicorn Leadership (Personio, Kavak) AI & Multi-Domain Depth
Martín (Tato) Panelati - Director of Product Management
MIT Sloan MBA • Personio • Kavak • OLX
60M+
Monthly Active Users
High-concurrency consumer platform scale
20+
Global Markets Launched
Cross-border localization & localized payment rails
2x
Tech Founder
1 successful trade sale acquisition, 1 disciplined close
Core Philosophy

How I Create Value

Combining executive strategic vision, analytical rigor, and hands-on builder craftsmanship to build products people love and businesses thrive on.

Scale & Organization Leadership at Scale

Product Leadership

Proven track record leading world-class, cross-functional engineering, design, and analytics squads globally. Experienced managing market P&Ls, setting high product standards, and scaling platforms up to 60M+ MAU.

Key Proof Points

  • Led teams across Europe, Latin America, Middle East, and distributed hubs
  • Co-owned country P&L revenue and enterprise product compliance at Personio
  • Ready for Director of Product Management / VP of Product roles
0-to-1 & Discovery Founder Mindset

Customer-First Builder at Heart

I start from first-principles customer research to uncover deep emotional and operational pain points. Whether writing code for developer plugins or architecting enterprise SaaS workflows, I build solutions that generate durable commercial value.

Key Proof Points

  • 2x founder with 1 successful acquisition exit
  • Over 100+ problem discovery calls and continuous user shadow sessions
  • Creator of the #1 MercadoPago payment plugin on Bubble.io
Versatility & Deep Tech AI & Cross-Industry

AI & Multi-Domain Mastery

Deep hands-on experience building, validating, and commercializing products across a wide range of industries.

Key Proof Points

  • AI & Data: chatbots, RAG, synthetic evaluation
  • B2B SaaS & HR-Tech: Enterprise policy & compliance engines
  • Marketplaces & Fintech: High-trust transaction funnels & localized payment rails
Portfolio & Case Studies

Selected Product Work

Deep-dives into problem framing, customer research, strategic hypotheses, execution, and quantified business outcomes.

Showing 1 of 1 cases
OLX Group / LetgoLead Product Manager (Innovation & Global Platform)
Marketplaces

Disrupting Classifieds: Building Letgo's Social Marketplace from 0 to 60M MAU

Led the 0-to-1 product strategy, greenfield development, and global rollout of Letgo—a mobile-first classifieds app with a native social trust graph that scaled to 4M MAU across 11 countries and became the unified platform powering 60M MAU.

#Marketplaces#0-to-1 Product#Social Graph#Mobile Apps#Viral Loops#Platform Scale#Executive Leadership
0 to 4M MAUInitial Hyper-Growth
Read Case
Advisory & Mentorship

Product Advisory & Coaching

I partner with ambitious founders, executive teams, and high-potential product leaders to navigate critical growth inflection points.

Boost Capital Partners Advisor Network PM Club @ MIT Sloan Mentor
Discovery & PMF

Finding Product-Market Fit (0-to-1)

Transforming qualitative customer discovery into validated product hypotheses, rapid prototypes, and measurable retention signals.

Roadmapping

Product Strategy & Vision Alignment

Landing broad founder vision into high-impact roadmaps, clear trade-offs, and measurable North Star metric frameworks.

Growth & Scale

Re-Igniting Plateaued Growth

Diagnosing retention leaks, redesigning activation funnels, and building sustainable viral/referral growth engines.

Looking for strategic product advisory or executive coaching?

Book a 30-minute discovery call to discuss your team's challenges and explore how we can collaborate.

Schedule a Discovery Call
Leadership Biography

About Martín (Tato) Panelati

I am a product leader, builder, and entrepreneur passionate about transforming ambiguous problems into beloved, scalable software. Over the past 12+ years, I have operated at every stage of the product lifecycle—from 0-to-1 customer discovery and prototyping to managing multi-market organizations for products with tens of millions of users.

Currently, I serve as PM/GM Spain & Head of Product for Time Policies at Personio, Europe's leading HR tech unicorn. In this dual capacity, I direct vision and strategy for attendance and absence policy systems while co-owning the Spanish market P&L to bridge customer compliance demands with scalable software architecture.

Previously, as Director of Consumer Products at Kavak.com (Latin America's premier VC-backed startup), I led the consumer product suite across Web, iOS, and Android during hypergrowth, transforming used vehicle purchases into a digitized, high-trust ecommerce flow.

At OLX, I grew to Head of Product after building a mobile-first classifieds marketplace from 0 to 1 that reached 4M MAU. It was subsequently merged with the core OLX product for emerging markets, scaling the unified platform to 60M+ MAU across 14 international markets.

I hold an MBA from the MIT Sloan School of Management, where I actively mentor emerging product managers. As a two-time founder with one successful strategic acquisition, I bring an owner's commercial empathy, financial accountability, and relentless customer focus to every product organization I lead.

Personio: Head of Product (Time Policies) & GM Spain
Kavak.com: Director of Consumer Products
OLX: Head of Product (0-to-1 Marketplace to 60M MAU)
2x Founder: 1 Strategic Acquisition Exit
MIT Sloan: MBA & Active Product Mentor
Let's Connect

Start a Conversation

Whether you are recruiting for a Director of Product Management / VP Product role, exploring product advisory for your startup, or looking for coaching, I'd love to connect.

Location
Madrid, Spain • Open to Global / Remote / Hybrid
Response Time
Typically within 24 hours